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Topic page for ad spend at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of ad spend articles and analysis
Bellwether: Slight +0.6% rise to event marketing budgets for Q4
The Institute of Practitioners in Advertising's (IPA) Bellwether report published today (14 January) reveals an +0.6% increase in event marketing
ZenithOptimedia downgrades global adspend amid tougher headwinds
ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and
Digital to account for half of all UK ad spend this year
Half of all UK ad spend will be spent on digital for the first time this year, in what has
Five ways agencies can prepare for the tidal wave of mobile
As research finds mobile adspend in the UK is set to double this year to £2 billion, Ben Wood, the
Mobile to rocket to 40% of UK adspend by 2018
UK mobile adspend is set to double this year to £2 billion and will represent 39.1 per cent of total
40% of online ads not reaching target audience, says Nielsen
More than a third of online advertising in the UK is not reaching its target audience, according to findings released
UK adspend to hit £20bn for first time in 2015
UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015,
Google becomes major UK advertiser after boosting spend by 50% in 2013
Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.
Bullish ZenithOptimedia lifts 2014 global ad forecast for third time
Global advertising expenditure is growing faster than previously expected, fuelled by improvements in economies, the spread of programmatic buying, and
More evidence of strong TV spend in second half of 2013
The unexpected revival and boom in television advertising in the second half of 2013 has been supported by new forecasts
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